Global Flavor Fest celebrated Freddie Mac’s diverse workforce through food and culture. I developed the concept and event theme, designed the core campaign system, and led the creative direction across photography, motion, print, environmental graphics, and the live experience. Role: Creative Direction, Art Direction, Lead…

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Feel Alive Again transformed Freddie Mac’s annual 5K into a playful zombie-themed experience. I developed the “Dezombify Yourself” concept and led the art direction and design across animation, environmental graphics, event signage, runner materials, interactive moments, and the live activation. The centerpiece was Ded Fred,…

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Town Holiday was Freddie Mac’s largest employee event of the year, combining a company-wide Town Hall with a holiday celebration. I helped shape the Freddie Wonderland concept, designed the core campaign system, and led the art direction across video, digital, environmental graphics, event collateral, and…

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For Freddie Mac’s Craft Fair, I created the event theme and activation, designed the core campaign system, and led the visual direction across promotional materials, signage, environmental graphics, and the live experience. I also designed a “Meet the Artists” digital experience spotlighting participating employees and…

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Summertime Block Party brought a nostalgic summer BBQ experience to Freddie Mac’s employee engagement series. I developed the event theme, designed the campaign look, and led the visual direction across promotional materials, signage, stickers, environmental graphics, and the live activation. The experience leaned into retro…

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Making a difference through work is not just focusing on the client, but the employees who make it happen. As part of the Monthly Employee engagement events, the idea was to have a themed event each month and create interactive and engaging experiences for employees….

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Custom created, hand drawn, and gold foiled, Wedding Invites for a Pakistani Wedding. Mehndi event and Barat Reception. Each card was created with a color scheme for each event. Reception card has gold foil. See various angles for the light to catch the beautiful golden…

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Freddie Mac Single-Family is involved with a lot of tradeshows  and events annually. The biggest one is for the MBA (Mortgage Bankers Association). Quarterly they do many expos, and on this team we design the booth designs and themes. We are tasked to create layouts…

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