Summertime Block Party brought a nostalgic summer BBQ experience to Freddie Mac’s employee engagement series. I developed the event theme, designed the campaign look, and led the visual direction across promotional materials, signage, stickers, environmental graphics, and the live activation.
The experience leaned into retro summer colors, playful graphics, and custom details like a branded ice cream cart to make the event feel immersive and memorable.
Role: Art Direction, Lead Design, Concept Development, Campaign Design, Environmental Design
