Making a difference through work is not just focusing on the client, but the employees who make it happen. As part of the Monthly Employee engagement events, the idea was to have a themed event each month and create interactive and engaging experiences for employees.
The idea was to take the Freddie Mac branding, but really showcase exciting pops and color from the palette, in presenting excitement and spotlight engagement. For our summer event, there was no better way than to do a Neighborhood Summertime Block Party!
The idea of the event was to enjoy a summertime BBQ, which would be provided to employees. Free ice cream was also served, and what better way to do so, than through a nostalgic custom printed ice cream cart? The wave of nostalgia flooded our campus, with retro colors and fun summertime vibes, as well as fun inspiring posters and stickers as takeaway items to keep it going!
Role: Art Director and Lead Designer
