For Freddie Mac’s Craft Fair, I created the event theme and activation, designed the core campaign system, and led the visual direction across promotional materials, signage, environmental graphics, and the live experience.
I also designed a “Meet the Artists” digital experience spotlighting participating employees and their shops, giving attendees a way to discover and support them beyond the event. Several vendors even sold out during the activation.
Role: Creative Direction, Art Direction, Lead Design, Concept Development, Campaign Design, Digital Experience, Environmental Design
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