Town Holiday was Freddie Mac’s largest employee event of the year, combining a company-wide Town Hall with a holiday celebration. I helped shape the Freddie Wonderland concept, designed the core campaign system, and led the visual direction from promotion through the live experience.
The campaign came to life across teaser videos, digital experiences, environmental graphics, event collateral, the Gingerbread Man campaign, a Save the Date experience, an interactive Gingerbread House Contest, and the event itself. I worked across video, web, internal communications, events, designers, and vendors to carry one cohesive creative world across every touchpoint.
Role: Art Direction · Lead Design · Experiential Creative Direction · Video Art Direction · Environmental Design
We created a Save the Date page for more info. Art directed by me and designed by our lead web designer. We also created a Gingerbread House Contest Voting page for employees to vote for their favorite house once they saw the displays.
Watch the videos below:
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Gingerbread House Displays and Turnout
Town Holiday Party Visuals
