Town Holiday was Freddie Mac’s largest employee event of the year, combining a company-wide Town Hall with a holiday celebration. I helped shape the Freddie Wonderland concept, designed the core campaign system, and led the art direction across video, digital, environmental graphics, event collateral, and the live experience.
The campaign was brought to life with support from video, web, internal communications, events, designers, and vendors, with creative direction carried through teaser content, digital experiences, the Gingerbread Man campaign, and the on-site event.
Role: Art Direction, Lead Design, Experiential Creative Direction, Video Art Direction, Environmental Design
We created a Save the Date page for more info. Art directed by me and designed by our lead web designer. We also created a Gingerbread House Contest Voting page for employees to vote for their favorite house once they saw the displays.
Watch the videos below:
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Gingerbread House Displays and Turnout
Town Holiday Party Visuals
