Feel Alive Again transformed Freddie Mac’s annual 5K into a playful zombie-themed experience. I developed the “Dezombify Yourself” concept and led the art direction and design across animation, environmental graphics, event signage, runner materials, interactive moments, and the live activation.
The centerpiece was Ded Fred, a custom zombie mannequin we built and styled, then moved throughout the Freddie Mac campus as a surprise activation leading up to the event. He became a recurring visual hook and photo moment, while the De-Zombify theme carried through registration, wellness checkpoints, themed refreshments, runner materials, and event signage.
Role: Art Direction, Lead Design, Concept Development, Experiential Design, Campaign Design, Motion Direction
