Freddie Mac’s annual Craft Fair & Farmer’s Market celebrated employee artists, makers, and small businesses. I developed the colorful event identity and carried it across digital, environmental, and event creative, including a “Meet the Artists” experience that helped employees discover participating vendors.
The campaign drove 2,000+ visits to the artist experience and 1,000+ event attendees, with some participating artists selling out of inventory.
Role: Art Direction · Lead Design · Experiential · Web Design
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