“School, Built Around You” is a campaign model for College Prep online schools designed to make the flexibility of online learning feel real. The concept began with movement: students walking through changing scenes as school moves with them, rather than taking them away from the rest of their lives.
Under my creative direction, the team brought that idea to life through a bright, energetic visual world that has continued to grow across video, paid media, and web. What started with the simple act of moving through the day has evolved to show everything that flexibility can make room for, from sports and music to hobbies, family, and everyday life.
Creative Direction · Web Design
