“Classic Never Goes Out of Style” is a campaign model created for Classical online schools, built around making classical education feel relevant, elevated, and distinctive in a modern online environment. I established the campaign’s visual identity and developed the creative concept and direction, creating a rich, editorial world through spotlight-inspired imagery, deep tones, refined typography, and classical references that feel timeless without feeling dated.
Under my creative direction, the creative team brought the campaign to life across paid media, video, and digital, continuing to evolve the visual system while maintaining its distinct character. I also designed the web experience, carrying the same campaign identity and creative direction across digital.
Role: Creative Direction · Campaign Branding · Web Design
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