“Level Up” is a gaming-inspired campaign model created for credit-recovery online schools, built around progress and the path to graduation. I established the campaign’s visual identity and developed the creative concept and direction, turning the idea of “leveling up” into a gaming-inspired world where academic progress becomes forward momentum and graduation is the ultimate win.
I led the creative direction while working hands-on alongside the creative team to build and expand the campaign across paid media, motion, and digital. My work also included design, video editing, and web design, carrying the Level Up campaign identity and concept across each touchpoint while keeping student progress and graduation at the center.
Role: Creative Direction · Campaign Branding · Design · Video/Motion · Web Design
Watch the Campaign Videos
