“School, Built Around You” is a campaign model for College Prep online schools designed to make the flexibility of online learning feel real. The concept began with movement: students walking through changing scenes as school moves with them, rather than taking them away from the rest of their lives.
Under my creative direction, the team brought the campaign to life across video and paid media, evolving the concept to show everything that flexibility can make room for, from sports and music to hobbies, family, and everyday life. I carried that same creative direction into the landing page, designing the web experience to bring the campaign together digitally.
Creative Direction · Web Design
Watch the Campaign Videos
