What’s Poppin’ is an experiential campaign concept designed to extend engagement beyond a traditional event. The goal was to create a memorable post-event moment that encouraged interaction, increased visibility, and left a lasting impression.
I led the concept and execution, developing a cohesive visual system across signage, promotional materials, and on-site touchpoints. The campaign was designed to feel playful and approachable while maintaining a clear and consistent brand presence across all elements.
This project reflects my approach to campaign-driven work, where storytelling goes beyond visuals into full experiences that connect with people and create moments worth remembering.
