Global Flavor Fest celebrated Freddie Mac’s diverse workforce through food and culture. I developed the concept and visual direction from the ground up, creating a vibrant campaign built through original photography and stop-motion. From the sets, color palettes, food styling, and compositions to the hands-on production itself, every element was intentionally created for the campaign. I led the work across photography, motion, print, environmental graphics, and the live event experience.
Role: Creative Direction · Art Direction · Lead Design · Photography Direction · Stop-Motion Direction · Environmental Design
