I created and designed a brand new campaign design for the PenFedPremium Travel Rewards
American Express® Card Invitation to Apply, follow up email. The email also has a matching Direct Mail piece that goes out to members.
The email was created to show a visual story of all that can be done with the travel card. Research was conducted to show what the card has to offer. I wanted to give a visual feel to member’s as to what they can do with their card. Mock up was first initially created, and then eventually coded into a responsive email. The email was sent to ALL PenFed member’s who may qualify for the card. American Express also was in the process of approving the design to make sure all branding was within guidelines.
