As part of PenFed’s Reward Credit Cards, monthly emails are sent to members qualifying for the card, giving them offers to redeem various products with their points off of their credit cards. Cards include the PenFed Premium Travel Rewards American Express® Card, and the PenFed Platinum Rewards
Visa Signature® Card, and others. The email Series has a monthly theme, which includes, Dads and Grads, and Summer BBQ, etc. The layout was first designed and then sliced and coded in HTML and CSS format to then be sent out to designated members. I come up with monthly concepts by brainstorming what design would work with the monthly theme and inspiration around me that I feel would work well with the concept.
The emails are very consistent with the PenFed branding as well as American Express (for their designated cards), but also have a creative twist, depending on the theme that month.
