“When School Finally Clicks” is a campaign model created for career-focused online schools, built around helping students connect what interests them now to what could come next. I established the campaign creative direction and visual identity around exploration, possibility, and real-world paths, creating a warmer, more human way to talk about career-focused learning.
Under my creative direction, the campaign evolved across paid media, video, motion, and digital, expanding from “Interest to Options” into a broader story about students finding what works for them and seeing a clearer path forward. I continued shaping the creative as the creative team developed and expanded the campaign, while also contributing directly to design, video/motion, and the web experience.
Role: Creative Direction · Design · Video/Motion · Web Design
Watch the Campaign Videos
